Four Times the Foresight. The first new product launched by The Wall Street Journal and Dow Jones in over a decade, WSJ+ is a digital bundle bringing together WSJ, MarketWatch, Barron's, and Investor's Business Daily into a single, comprehensive view of markets, business, and finance.

Developed entirely in-house, the work extended from core identity and brand voice through UX and product: shop page, onboarding flow, welcome email series, and performance marketing assets.

The color palette is built around two greens — a deep emerald for gravitas and grounding, and a bright aqua signaling what’s new and next. A warm beige-gray, “News,” and The Journal’s heritage Scotch Roman typeface, Escrow, nod to the WSJ legacy. The brand tagline, Explore Every Angle, evokes the prism quality of the bundle: through these facets you’ll see so much more.