The 2024 Election campaign extended the It’s Your Business platform into the issues shaping the most anticipated presidential election in a generation — bringing Journal reporting directly into the moments and contexts where issues live. Make Pump Prices Your Business on gas station screens, Make EV Batteries Your Business painted on the ground at charging stations. Make Campaign Cash Your Business, Make Border Towns Your Business, Make America's Payroll Your Business — headlines that met readers and voters where they were at, providing deeper insight into the election impact.

The campaign ran across OOH, digital, social, and contextual placements in markets across the U.S., bringing in-depth stories and balanced reporting to readers and voters across the country. In 2020, 62% of eligible Americans voted. What’s on the ballot affects 100% of our lives.